Children Clothing Brands

A list of children’s clothing brands sold at Amazon

Here’s a curated list of popular children’s clothing brands consistently sold through Amazon.com or Amazon marketplace sellers, categorized for easier navigation:

Mainstream & Popular National Brands

1. Carter’s: Everyday wear, baby essentials (onsies, pajamas, sets), dominant in infant/toddler sizes.
2. OshKosh B’gosh: (Often linked w/ Carter’s) Classic kids’ clothes, especially known for overalls, denim.
3. Gerber Childrenswear: Baby basics, bodysuits, simple tees, socks.
4. The Children’s Place: Wide range for kids and baby (+/- TCP owns Gymboree rights sold via Amazon).
5. Hanes: Basic kids’ underwear, socks, undershirts, simple tees.
6. Fruit of the Loom: Similar to Hanes, basics, underwear, value packs.
7. Garanimals: Affordable basics, simple styles, mixes & matches easily.
8. Levi’s Kids: Children’s jeans, jackets, overalls.
9. Spyder Kids: Performance outerwear and sportswear.
10. Columbia Kids: Outdoor apparel, jackets, fleeces.

Value & Budget-Friendly Picks

11. Cat & Jack: (Target brand) Extensively sold via Amazon Marketplace. Popular everyday wear, known for quality/value.
12. LazyOne: Kids pajamas (esp. footies), fun prints.
13. Jumping Beans: (Kohl’s brand) Sold via Amazon Marketplace. Basic clothes, playwear.
14. Wonder Nation: (Walmart brand) Sold via Amazon Marketplace. Affordable everyday clothing.

Sustainable & Organic Focus

15. Burt’s Bees Baby: GOTS-certified organic cotton basics, simple styles.
16. Pact: Organic cotton essentials (undies, tees, basics), ethical production.
17. Hanna Andersson: Known for durable, quality knits (famous for striped pajamas) – also organics. (Mainly marketplace).
18. Kickee Pants: Ultra-soft bamboo viscose basics, pajamas, sets (popular for babies/toddlers).

Playful Styles & Character Focus

19. Marvel Apparel: Kids clothing featuring Marvel superheroes.
20. Disney Kids: Official Disney character clothing.
21. Star Wars Kids: Official Star Wars apparel.
22. RuffleButts/RuggedButts: Ruffled dresses, bloomers, boys’ sets.

Specialty & Niches

23. Simple Joys by Carter’s: Amazon-exclusive brand focused on value multipacks (basics, tees, pajamas).
24. Primary: Solid-color basics without logos (Also sold marketplace on Amazon).
25. OneStep Ahead: Special focus on developmental, sensory-friendly, and adaptive clothing (Primarily marketplace).
26. Zutano: Unique prints, mix-and-match styles (infant/toddler), high visibility.
27. Under Armour Kids: Performance athletic wear.
28. Adidas Kids: Sportswear and sneakers.

Important Considerations 🚨

1. Availability: Stock changes frequently! Brands are “generally available,” but specific items/sizes fluctuate.
2. Marketplace Sellers: Many brands (especially store brands like Cat & Jack or Jumping Beans) are sold by third-party Amazon marketplace sellers, not directly by Amazon. Carefully check the seller (“Ships from/Sold by”).
3. “Ships from/Sold by Amazon.com”: Look for this for Prime eligibility and Amazon’s return policy.
4. Amazon Fashion Sub-Brands: Besides Simple Joys by Carter’s, Amazon has experimented with other fashion brands – search “Amazon Brands” in Clothing.
5. Search Tips:
   • Use precise terms: "Carter's 18 month pajamas" or "Primary color tees for kids".
   • Filter by Brand on the left side.
   • Scan product pages for the official manufacturer Brand Name listed near the title.

This list provides a strong foundation to find kids’ clothing on Amazon across different styles, budgets, and features! Always double-check the seller and item details before purchasing.

how to start a children’s clothing brand​

Launching a children’s clothing brand combines creativity, business acumen, and a deep understanding of safety and regulations. Here’s a step-by-step roadmap:

Phase 1: Pre-Launch – Research & Strategy (The Foundation)

1. Deep Market Research & Identify Your Niche:
   • Analyze Competitors: Who already sells kids’ clothing? What are their price points, styles, quality, strengths, weaknesses?
   • Find Your Gap: What’s missing? (e.g., truly sustainable toddler basics, stylish adaptive clothing, uniquely fun prints for boys, affordable organic cotton sleepwear, a specific cultural aesthetic).
   • Understand Trends & Needs: What are parents looking for? (Comfort, safety, durability, ease of dressing, value, sustainability, style).
2. Define Your Brand Identity & USP (Unique Selling Proposition):
   • Mission & Vision: Why does your brand exist beyond making money?
   • Target Audience: Be incredibly specific. Newborns? Toddlers? School-age? What are the parents’ values (eco-conscious, budget-focused, trend-driven)? Income level?
   • Brand Personality: Playful, sophisticated, minimalist, nostalgic, adventurous?
   • USP: What makes you irreplaceable? (e.g., “The only brand using 100% GOTS-certified organic French terry in playful, sustainable colors,” “Clinically-tested sensory-friendly designs for neurodiverse children,” “Vintage-inspired smocking with modern fits”).
3. Understand Regulations & Safety Compliance (CRITICAL):
   • CPSIA (Consumer Product Safety Improvement Act): Mandatory in the US. Governs lead, phthalates, flammability (especially sleepwear!), tracking labels, testing.
   • Flammability Standards: (e.g., 16 CFR Part 1610 for general apparel, stricter 16 CFR Part 1615/1616 for children’s sleepwear).
   • Labeling Requirements: Fiber content, country of origin, care instructions, RN number (get one!), manufacturer/importer details, tracking labels.
   • Testing: Plan for Third-Party Testing Labs to certify compliance.
   • International: Research regulations for any country you plan to sell in (EU has REACH, etc.).
4. Plan Your Initial Line & Budget:
   • Core Collection: Start small! Focus on 1-2 core pieces (e.g., bodysuits + leggings, PJ sets, t-shirts + shorts). Introduce variations through color/prints. Ensure items coordinate.
   • Size Range: Define carefully (preemie, 0-3m, 3-6m, etc.). Consider fit consistency across sizes.
   • Seasons/Releases: Plan your first 1-2 collections.
   • Realistic Budget: Factor in design, pattern making, samples, fabric/materials, trims (zippers, buttons snaps – ensure safety!), manufacturing, labeling/tags, compliance testing, branding/website, marketing, shipping, business registration/legal fees, operational costs (software, subscriptions). Underestimating is the biggest pitfall.

Phase 2: Product Development & Sourcing

5. Technical Design & Tech Packs:
   • Sketches/Designs: Create detailed designs.
   • Create a Tech Pack: The blueprint for manufacturers. Includes sketches, detailed flat drawings, measurements/specs for ALL grades (sizes), fabric details (type, weight, content, color), trim details (type, size, placement, safety specs like no-snap-back buttons), labeling instructions, stitching details, wash/care instructions, compliance notes. ESSENTIAL for accurate quotes and production.
   • Find a Pattern Maker/Grader: Either hire locally or work with a factory that offers this service.
6. Source Fabrics, Trims & Manufacturing:
   • Fabrics: Research wholesalers. Consider feel, durability, breathability, washability, safety. Prioritize certifications like Oeko-Tex Standard 100 or GOTS if promoting sustainability. Order swatches!
   • Trims (Notions): Source safe, compliant zippers, buttons, snaps, elastics, labels. Ensure suppliers provide documentation.
   • Finding a Manufacturer:
     • Options: Domestic vs. International (e.g., Portugal, Turkey, India, China). Domestic may be higher cost but lower MOQs and easier communication/logistics. International may have lower costs but higher MOQs and complex logistics.
     • Sourcing Methods: Alibaba/ImportYeti, trade shows (Magic, Première Vision), agents, direct outreach.
     • Vetting: Request samples of their work, check references, discuss MOQs (Minimum Order Quantities), lead times, terms (payment, defects), compliance capabilities. VISIT if possible.
7. Sampling & Testing:
   • Prototype/Sample: Order samples before full production. Test fit (on various body types if possible), comfort, washability/dryability, durability. Photograph these samples.
   • Safety & Compliance Testing: Use an approved 3rd-party lab to test finished samples against CPSIA & flammability standards. Do NOT skip this.

Phase 3: Brand Building & Operations

8. Develop Your Brand Elements:
   • Brand Name: Memorable, relevant, trademarkable (check USPTO website!).
   • Logo & Visual Identity: Colors, fonts, imagery style. Consistent across all touchpoints.
   • Labels & Hang Tags: Designs that reflect your brand, contain all legal/compliance info. Include care labels sewn in.
   • Packaging: Bags, boxes, stickers – consider sustainability and brand experience.
9. Register Your Business & Protect It:
   • Business Structure: Choose (Sole Prop, LLC, S-Corp, C-Corp) – consult a small business lawyer/accountant. LLC is common for liability protection.
   • Business License: Register with your local city/county/state.
   • Employer Identification Number (EIN): Get one from the IRS.
   • Trademarks: File for your brand name & logo (highly recommended).
10. Price Your Products:
    • Carefully calculate COGS (Cost of Goods Sold: all costs to produce each item).
    • Factor in fulfillment/packaging costs, marketing costs, overheads, profit margin, your brand positioning (luxury vs. value).
    • Use: Selling Price = (COGS + Packaging + Fulfillment + Marketing Cost Per Item + Overhead Per Item) / (1 - Desired Profit Margin).
11. Set Up Sales Channels (Omnichannel Approach is Strong):
    • Your Own Website (Essential Brand Hub): Use Shopify, WooCommerce, BigCommerce. High control, best branding/margins.
    • Online Marketplaces: Amazon, Etsy, Maisonette, Walmart.com (lower margins, high volume potential, good for reach).
    • Wholesale/B2B: Approach local boutiques, specialty children’s stores, relevant online retailers. Requires line sheets, wholesale terms.
    • Pop-ups/Local Events: Build brand awareness locally.

Phase 4: Marketing & Launch

12. Pre-Launch Marketing:
    • Build an Email List: Offer a launch discount or valuable content for sign-ups.
    • Social Media (Visual Platforms are Key): Instagram, Pinterest, TikTok. Show behind-the-scenes, product development, lifestyle images. Your target parents ARE here.
    • Create Compelling Content: Blog posts about parenting, kids fashion trends, your brand story, your USP topic (e.g., importance of organic cotton).
13. Launch & Sell!
    • Prepare Inventory: Based on realistic sales projections from pre-launch interest.
    • Fulfillment Strategy:
      • Self-Fulfillment: Manage packing/shipping yourself (feasible at launch volume).
      • 3PL (Third-Party Logistics): Outsource warehousing and shipping (scales better).
    • Marketing Blitz: Email your list, launch ads (FB/Instagram, Pinterest ads work well for kids), reach out to relevant influencers/mommy bloggers for reviews, PR outreach (local media, parenting blogs).

Phase 5: Growth & Operations

14. Customer Service Excellence:
    • Clearly define shipping/return policies.
    • Respond quickly and kindly to inquiries.
    • Handle issues gracefully.
15. Analyze & Iterate:
    • Track website analytics, sales data, marketing ROI.
    • Gather customer feedback (reviews, surveys).
    • What sold? What flopped? What are customers asking for?
    • Use data to refine your next collection, marketing strategy, pricing.
16. Build Relationships & Scale:
    • Cultivate relationships with retailers, influencers, and customers.
    • Build loyalty programs.
    • Expand your line thoughtfully based on data and brand alignment.
    • Explore new sales channels.

Key Resources & Costs to Remember:

• Legal: Lawyer consult, trademark fees, business registration.
• Compliance: Safety testing labs, RN number.
• Design & Production: Tech pack creation, pattern/grading, fabric/trim costs, sampling, manufacturing.
• Brand Identity: Logo design, packaging design, label/hangtag design & production, custom tags/labels.
• Operations: Website/e-commerce platform, photography, accounting software, order management/inventory system.
• Marketing: Email marketing tool, ads, photography costs, influencer/PR, shipping supplies.
• Inventory: Cost to produce your initial run + storage.
• Fulfillment: Shipping costs, packaging, 3PL fees.

Biggest Pitfalls to Avoid:

1. Skipping Deep Research & USP: Just “making cute clothes” isn’t enough.
2. Ignoring Safety Compliance: This is legally mandatory and essential for trust.
3. Underestimating Costs/MOQs: Be brutally realistic. Start small.
4. Poor Tech Packs: Leads to production errors and unusable stock.
5. Neglecting Marketing: No one will find you without it. Budget time and money.
6. Ordering Too Much Initial Inventory: Sell out is better than being stuck with unsold stock.

Starting a children’s clothing brand is challenging but rewarding. Focus on STRATEGY, QUALITY, SAFETY, and AUTHENTICITY from day one. Be prepared for a marathon, not a sprint! Good luck!

Previous

How does LEZONKIDS children clothing OEM create a "fast and excellent" production closed loop?

Benny Zhu